Many years ago, when Mac computers were little smiling boxes, I accidentally pressed the “yes” button when asked if I wanted to reformat my hard drive. A nanosecond later, my error sunk in, and I dove across my office to pull the plug before years worth of my company’s data was erased from this earth. Later, […]
Posts Categorized: User Experience
Choice – The Key to Knowing Your Patients through Digital Engagement
Earlier this year, I had the privilege of hearing Kyra Bobinet, MD speak at the HIMSS Media Patient Engagement Summit in Orlando. She is back on the speaking circuit, as noted in this recent mHealth News article discussing the transition providers must make relative to better engaging patients through understanding their motivations – not just sifting through […]
Is there room for another browser in the marketplace, the right question to ask ourselves?
No, I don’t think it is. The standard answer from any VC or investor in regard to the question, is that nobody can compete against Internet Explorer, Chrome, Safari or Firefox. On the surface I would agree, but if we peer a little beneath the surface things are different. To illustrate this i’ll borrow a […]
Privacy and the Human in the Loop
When considering any system sometimes we forget that there’s a ‘Human in the Loop’. I’ve just finished reading a great white paper by Lori Cranor (A Framework for Reasoning About the Human in the Loop), and whilst this paper talks about security, it’s kissing cousin is Privacy. So a lot of the ideas presented here […]
The Future of Social Media Marketing?
The following article was written by Emily R. Coleman, President of Competitive Advantage Marketing, Inc. When I first read it I absolutely knew that Emily had hit the proverbial nail on the head, and with her permission we’re now adding it to our blog. A friend recently sent me Evan Bailyn’s Outsmarting Social Media with the instructions to […]