3P Mobile – The second “P” is for Privacy


Following from my previous post on Mobile Performance today we’re going to look at the second “P” which stands for Privacy.

When we first started the company we talked to a lot of potential users about the issue of Privacy and the Internet. The feedback was unanimous, they wanted three things:

  1. Convenience
  2. Privacy
  3. Control

So we listened, and then built it into the browser.

Screen shot 1: Browser 2 is running, a Web page is loaded. Everything looks and feels like a normal browser would.



Screen shot 2: With Browser 2 running, simply click on the Menu key for a pop menu to appear. You’ll notice a new menu in the top left hand corner: Privacy Options. Our focus was to seamlessly integrate these new capabilities as “if they’d always been there”. This way customers would have nothing new to learn.



Screen shot 3: Clicking on Privacy Options launches a secure database (think of it almost as a wallet) where all of your information is stored. (For OEM customers this database is completely customizable to support a variety of additional fields). Click on “Owner Preferences” to continue



Screen shot 4: The Owner Preferences tab reveals an additional 7 menus. They’ve been designed to be self-explanatory so customers have nothing new to learn. Each menu links to a page showing fields of data with check boxes next to them. As you’ll see in the next screen shot simply checking that box enables the data to be shared. The reverse (unchecking) prevents access to that data.



Screen shot 5: Clicking on Owner Information allows you to select from the following options – simply adding a check mark to the box allows that information to be shared with a Web service. You can see in the image below that I’m NOT sharing my cell phone number (the check box is greyed out).



Screen shot 6: With all of your owner preferences set, there is one final setting to make. This is your approved whitelist. By adding a Web address to the whitelist every time you visit that Web site your personal data will automatically be included in the request. (We’ve encrypted the data so others will not be able to view it.) To access the whitelist you select “Advanced Options” from the Owner Preferences panel. There you simply add the approved Web site by typing in the address.



And that’s it. A way to control your privacy as you surf the Web. You choose what to send, and to whom you send it to.

My next post will be on the final P – Personalization. What happens when you trust a Web service and share your data in real time.

Posted in: #mobile, #webperf, #wpo, Quality of Experience, User Experience

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