Re-Imagining the future of the Web




What we do differently if we had the chance to do it all over again? There’s no question that the Internet has ushered in some of the greatest changes of the century. And yet as humans we should ponder the question – What if?

What if in the future, the Web could deliver a richer experience and respect my privacy?

Think about that for a moment. It’s actually a pivotal argument which appears to be an almost impossible problem to solve. The Web has always been synonymous with free. As in free content in return for using your private data to deliver advertising.

After 20 years of using the Web i’ve yet to see an advert that appeals to me on a Web page. It’s like they (the advertisers) know absolutely nothing about me. I’ve often wondered why there isn’t a simple menu option in the browser which allows me to ‘share my personal ad preferences’ with the content provider?

And yet to this day there’s nothing.

The question that no one can imagine asking is how can I share my private data in return for a better experience. There’s currently no ‘Internet of You’ (or Me) and yet with Advertising becoming a limited resource (there’s only so many Web pages for ads) why isn’t someone ‘re-imagining the Web’ to provide a richer more personalized experience?

I define Privacy as the ‘ability to control the collection flow and use of my Private data’. What I want in a re-imagined Web is the ability to control that collection, flow and use in a simple and easy to use manner. And in the act of sharing more value with the content provider in return receive more value in return.

If you go back in time (Innovation, The Internet, Standards And the Arrow of Time – Part I & Part II) you’ll see that the key to unlocking the future is to re-imagine the current. In the examples shown you can see how obvious it is as the arrow of time moves forward.

At 3PMobile we started out re-imagining the future of the Web. It’s one which aligns perfectly with the current Web, and then extends it into the future for those who want something better.

Posted in: #Choice, #mobile, #privacy, #webperf, Performance, Personalization, Privacy

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