Privacy as a Competitive Differentiator
by Elizabeth
Time to take a step back from standards. Let’s look at privacy from an entirely different angle – Privacy as a competitive weapon.
If your business could increase customer loyalty, improve employee compliance or attract new customers because you guarantee to respect their privacy by giving them a choice – would you?
It’s not just me that is thinking this way. Listen to what Federal Trade Commission Chairman, John Liebowitz has to say on this topic in a recent C-Span Privacy Policy Interview (18:30 – 19:15), but the entire video is fascinating, if you have the time.