Privacy as a Competitive Differentiator


Time to take a step back from standards.  Let’s look at privacy from an entirely different angle – Privacy as a competitive weapon.

If your business could increase customer loyalty, improve employee compliance or attract new customers because you guarantee to respect their privacy by giving them a choice – would you?

It’s not just me that is thinking this way.  Listen to what Federal Trade Commission Chairman, John Liebowitz has to say on this topic in a recent C-Span Privacy Policy Interview (18:30 – 19:15), but the entire video is fascinating, if you have the time.

Posted in: #Choice, Privacy

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