Effective Communication Can Save Healthcare
This past week the Clinton Foundation held its Health Matters Activation Summit. Key to the discussion was the importance of communication and community.
Mobihealth News also reported on the Summit talking about the communications theme and the need for simple solutions to improve communications (versus digital health technology for technology’s sake) and it’s importance to improving health outcomes.
Healthcare has been reactive, rather than proactive. Prescriptive rather than descriptive or advisory. Incentivized vs. penalized. No wonder engagement has been low.
Nobody wants to be “engaged” by being told what to do or what they cannot do. Health consumers want guidance, not dogma. Even if the health information is identical, how it is presented/accessed can make a world of difference in engaging and motivating health system customers. When Americans feel like they have a choice and decision in the the outcome of things, we are more likely to engage than when they don’t. Healthcare is no different.
“There are simple technologies that would go a long way toward improving quality of life,” said Warne. “For example, if someone is eligible for Medicaid they’re probably eligible for certain social programs, or housing programs, or other assistance programs.
The above quote from the MobihealthNews article is just one example of the benefits that a Choice® enabled digital health delivery strategy can provide. We make it easy for people to find the appropriate information, services (navigation), and communications tools whether related to care or benefits/coverage, all through a single interface – even if the information is housed on the servers of unrelated organizations. This simple approach to personalized communication can have a profound impact on improved activation, outcomes and cost savings.