Usability – Key to the Mobile Web Experience
Jakob Nielson hits it on the head with this Click Z interview, Jakob Nielsen on Usability for Mobile Sites and Apps conducted by Melinda Krueger.
Performance Matters. It is not about short, it is about “ultra short”. Mobile use is secondary to the main activity of the user (shopping, dining, changing a tire, watching TV…). Make it fast and easy or you’ll loose their interest.
Mobile Web has “low commitment”. It’s easy to go to another site. Make what you do on your site count – fast and relevant.
The key is context. Know your user’s device. Know their location. And even better yet, know them! With all of that, you can create a compelling mobile Web experience and keep user coming back with right-sized, relevant content.