The Strategic Impact of Choice®
The consumerization of healthcare is shifting the care delivery model beyond the doctor’s office, into people’s homes and pockets. It’s impacting your margins, your customers, and your partners – requiring a strategic approach to digital care delivery.
Does your IT architecture support your new business requirements?
Changing Requirements Require a New Approach
To drive better health outcomes and reduce costs, Healthcare needs to…
“…drive patient adherence and engagement in their daily healthcare management using simple navigation that masks the complexity of the healthcare system and offers affordable, convenient access to needed resources.”
– Major Health System Strategist
Red Ocean Strategy
Compete in existing market space
Beat the competition. Exploit existing demand
Make the value-cost trade-off
Align the whole system of a firm’s activities with the strategic choice of differentiation OR low cost
Blue Ocean Strategy
Create uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value-cost trade-off
Align the whole system of a firm’s activities in pursuit of differentiation AND low cost
Your Digital Health Strategy – Your Way
“It is far better to adapt the technology to the user than to force the user to adapt to the technology”
– Larry Marine
Deliver affordable, individualized health system navigation and digital care delivery access…
By Health Condition
By Health Plan
Engage your patients and adapt, in real-time to each individual’s changing healthcare needs. Build out an entire digital healthcare delivery ecosystem, or make digital health services available one at a time. Bundle or un-bundle services within health plans, and simplify health system navigation. With Choice®, it’s all up to you.
“…using digital channels rather than direct physician interaction, or patient self-management solutions can produce net economic benefits of 7 to 11 percent of total healthcare spending. Over this past year, our work on the ground has confirmed this original analysis. However, after reviewing the evidence, including successful cases of IT implementation in the most advanced healthcare systems, we believe an even greater impact can be achieved through coordinated joint effort. This would involve the interconnection of all digital-health stakeholders through an open innovation platform.”
– How healthcare systems can become digital-health leaders – January 2016, McKinsey & Company: Gerardo Aue, Stephan Biesdorf, and Nicolaus Henke
Benefits of a Choice® Enabled Digital Health Strategy
Easily add or remove digital health services based on patient need or profitability – by plan, region or individual
Drive New Revenue
Easily connect members to pay-per-use digital health services and monetize the distribution of IoT devices.
Provide a single interface for patients to connect to their care team and any digital health services via their phone.
Increase what matters – convenience, responsiveness and affordability of care on basic precision medicine health services. *
*Christensen, Grossman & Hwang: The Innovator’s Prescription
Reduce Care Delivery Costs
Individualized navigation, engagement and usage data keeps patients out of the ER and in-network.
Reduce Mobile App Development Costs
Leverage existing web services and content without the need to build and test dedicated mobile apps.
Reduce Recruitment Costs
Engagement builds loyalty and satisfaction, increasing annual plan renewals and new patient/member referrals.
Choice® lets you cost-effectively adapt your strategy for tomorrow’s care delivery innovations and evolving business models.