Friday, September 11th, 2015
Earlier this year, I had the privilege of hearing Kyra Bobinet, MD speak at the HIMSS Media Patient Engagement Summit in Orlando. She is back on the speaking circuit, as noted in this recent mHealth News article discussing the transition providers must make relative to better engaging patients through understanding their motivations – not just sifting through piles of connected health data.
Dr. Bobinet urges a layered approach to engagement – with users as the “designers of their own experience.” While the focus of her discussion is on the “eye-to-eye” experience between patient and provider, for many health consumers, convenience is critically important to engaging in their health. So how can you uncover key health motivators (such as giving up cigarettes before the first grandchild is born, or losing 40 pounds before next year’s 20th high school reunion) with limited face time? How can you begin to “know” your patients in today’s rapidly evolving digital health environment?
When evaluating technologies to complement this eye-to-eye experience, be sure to look for a high-degree of flexibility and personalization in your patient engagement solutions. The kind that lets you start slowly, as Dr. Bobinet proposes, and then accelerate the types and frequencies of engagement based upon each patient’s needs – at that particular moment in time. It should respect and enable engagement in all it’s digital forms – making it easy for patients to choose a phone call, video chat or sending connected health data to their doctors. To only support one mode of communication is not enough to truly engage either a patient or provider, and drowning the provider in data that is not in the context of each patient, does not help them to improve outcomes and lower the cost of healthcare delivery.
Healthcare delivery is changing and the clinical, business and IT strategies to support it are changing, too. You have more control and choice than you may think when it comes to engaging your patients. Make the strategic decision to consider patient engagement technology within the context of your patients, your providers and your overall business strategies. Only then, will you have solution that can truly support improved outcomes, lower healthcare delivery costs and new digital health services for the decades to come.
Thursday, September 10th, 2015
Today’s healthcare environment is all about BIG change: Big mergers and acquisitions, growing customer expectations, significant updates to payer reimbursements, big retail corner clinics and monster advancements in digital health. It can be a challenge to focus your strategy and attention on the things that really matter towards making your organization financially stronger, more competitive and more responsive to customer’s health and community needs.
Most everyone agrees that patient engagement is key to future success, but the definitions of engagement vary wildly both within the industry and inside any given organization. In this recent article from Healthcare informatics, Mark Hagland talks about the concept of “systems of engagement” that are built around healthcare consumers.
Patient engagement is more than just a portal, scheduling an appointment online, a bedside hospital chat, or any one piece of software or hardware. It’s all of this and more. To be truly effective in improving both health and financial outcomes, engagement must be core to your business, clinical and IT strategies. It must become an integrated delivery system of best practices that can be personalized by health plan, region, condition and individual. It must be centered around delivering 21st century healthcare to consumers in a convenient, easy-to-use manner, while easily integrating into legacy systems and work flows.
When it comes to patient engagement – think bigger to make it easier to navigate today’s big healthcare challenges.
Tuesday, June 30th, 2015
Our new focus on healthcare IT has proven both exciting and rewarding. We have met some amazing people over the past year who have provided invaluable feedback, support and validation to our efforts. We joined the PrIME Health Collaborative here in Colorado and are actively involved in the organization’s Inclusivity initiative. We took 2nd place in the Next Up People’s Choice “Pint” Awards for up and coming small technology businesses, and most recently, 3PHealth was name by CIO Review as one of the “Top 20 Most Promising Enterprise Mobility Solution Providers” for 2015 for our Choice® Mobile Patient Engagement Platform. Please read our winners profile. We were among 450 nominees, so feel honored to be in such elite company.
We can’t wait to see what the rest of the year brings!
Monday, March 24th, 2014
I recently attended an industry event where analysts from Gartner and Forrester discussed some of the key industry trends. They identified two major technology categories:
- Wearable Devices – anything from Google Glass to FitBit to RFID tagged clothing
- Data Analytics – in particular, those applications and services that present data in a fashion that can be easily consumed by the average business person or consumer – without the aid of a data scientist or analyst.
The next obvious question asked of the analysts was, “What about privacy?” In unison, both chimed in that it is the pivotal issue surrounding the success or failure of certain products, services and initiatives in this space. We agree.
Connected devices provide enormous information about each of us that can be used to help us get more exercise, loose weight, manage our household security, the location of our children and elder parents and even manage chronic diseases more effectively. This information, if not managed properly can lead to unwanted marketing messages, at best, and pricing or service access discrimination by unscrupulous organizations. Technologists talk about the opportunity of the Internet of Things (IoT). From a societal and business policy perspective, the discussion is really about the “Internet of Me” (IoM).
It becomes imperative that users have a choice about the control, use and flow of their personal data. It also becomes vital that companies who collect and/or use connected device data have clear and unambiguous policies and disclosures about data use. Remember – pie isn’t free at the truck stop. There is always a cost – obvious, or hidden. So before you choose a “free” service over a paid subscription, or finalize your connected device data business plans, take to the time to understand if and how all that “IoM” data will be used.
Friday, January 31st, 2014
I read a wonderful post today written by Ben Horowitz - The Little Country that Cloud. The post describes Estonia’s groundbreaking work to use technology in way that builds trust and communications between a government and its populace.
As noted in the post, everything has not been perfect, but it does provide hope – and a roadmap – for countries to productively engage its citizenry through the integration of technology and commercial infrastructure built upon trust and respect. While Estonia, through political upheaval had the opportunity to “re-invent” itself, think of how efficient just our healthcare system could be if we applied even a part of what they have put in place as we build out our e-health initiatives.
The future does indeed look bright!